RecDem UTM Builder

1. Where should the link go?

Page URL *

Any page on your site. Existing ?params and #sections are kept.

Source * (where from)

Medium * (type of channel)

Campaign name * (this promotion)

Content (optional, to tell two links apart)

Term (optional, paid keyword)

Auto-clean: lowercase, spaces become “-” (keeps your reports tidy)

Fill in the page, source, medium and campaign to see your link.

Open to test

No Analytics file needed. Your site already has Google Analytics. It reads the utm_ parts of the link by itself when someone opens it.
See results: GA4 → Reports → Acquisition → Traffic acquisition. Add the dimension “Session campaign” or “Session source / medium”. Reports can take a few hours; use Realtime to test right away.
Keep names consistent. “WhatsApp” and “whatsapp” are two rows in reports. Auto-clean and the suggestions above help.
Use it only for links you share outside your site. Never on links inside your own pages, it breaks session tracking.
Medium tip: use social for WhatsApp, Telegram, Instagram, X, LinkedIn; video for YouTube; email for email; cpc for paid ads. GA4 sorts them into the right channel this way.